As of today, most CRM systems are not prescriptive, i.e. they lack the ability to
generate automated suggestions helping sales representatives to properly manage
the interactions with customers and reach their business and sales goals.
Also, customer interactions and the next best actions across multiple channels are
rarely orchestrated centrally according to the business needs.
Smart Suggestions Engine is the turn-key solution that makes your CRM prescriptive,
helping sales representatives with trustworthy suggestions and engage customers
with tailored content and messaging.
Smart Suggestions Engine is an advanced decision support software that
automatically extracts predictive insights and prescriptive recommendations from
any source of data, orchestrating suggestions across a variety of customer channels,
both direct (e.g. DEM, website) or indirect (e.g. sales Reps).
• Deliver suggestions for customer Next Best Engagement actions at the right
time, through the right channel
• Reach consistency of messaging to customers across different business
• Select and orchestrate content with a multi-experience approach
• Enable timely delivery of key business messages to customers
• Create a holistic approach to data management, analytics and generation of
• Retain ownership of data & intelligence within the company
Smart Suggestions Engine is an all-in-one solution that enables a true E2E data
and content-driven sales & marketing strategy execution.
Smart Suggestions Engine powers an omnichannel experience leveraging
integration with third-party channels (e.g. VeeVa, Salesforce, CMS, Whatsapp).
SSE predicts the next best action on each customer combining business priorities
and multiple data sources and calculating the next best action at the individual
SSE can translate strategy into tactics, delivering the right message, at the right
time through the right channel.
Smart Suggestions comes with a built-in AI that allows
bidirectional conversations with end-users (customers
or sales reps) – so that you can even chat with our
• Built-In model taxonomies
• Seamless integration with external ML models
• It's flexible and connects to any source of data and
• It's fast and easy to install, from strategy to
suggestions in just a few days
• Available as PaaS or on-premises – can be deployed
within a customer’s IT infrastructure without hassle
• No need to share data outside of your organization’s
• API and batch file transfer options available